If you are a business owner, you know that a positive image is the best thing for your brand. To achieve this positive reputation, you will need to do everything in your power to please your customers and keep them coming back to your website.
This can get tricky if you are experiencing fluctuations in your inventory or if the goods and services you offer are slowly going out of style. There a thousand reasons why this can happen, and not all of them are completely within your control. However, if you are suffering from a lack of interest on the part of your customers, there are ways to get it back.
Can You Offer Free Branded Promo Items to Your Customers to Create Interest?
You may be at the point of casting desperately about for a way to renew the interest of your public so that they will be compelled to return to you as full-time customers. If this the case, the first thing to do is calm down. There are ways to get people clicking onto your site without resorting to dishonest or blatantly exploitative measures.
One of the best ways to create a buzz without giving away the store is to offer your customers a round of free promo items. These should be themed items, such as caps, T-shirts, or USB sticks that can be branded with your company name and website address.
How Will You Know When It’s Time to Offer Free Promo Items?
There are a number of circumstances in which offering free promo items to your customers is an especially viable idea. The first situation is when you are just starting out in the business. You can order a ton of inexpensive items to give to your customers with their first order. For example, if they order items from your web store, you can also throw in a complimentary USB stick.
This is a great way to give them a little something extra with their order that increases the overall value of their purchase. It’s a sweet incentive that will put the idea in their heads to come back to your store again.
Are There Other Times When Giving Out Promo Items Is a Good Idea?
Another time to consider giving out free promo items is when you begin to notice a dip in your sales. This will generally be tied to a similar drop in a number of clicks to your official company website.
You may also notice a significant decrease in the number of likes and shares that your Facebook and Twitter posts receive. If this is the case, you need to do something quickly to get your customers back.
You can use the power of social media to announce a series of promo giveaways. Offering free promo items with each order is an excellent way to renew interest in your business. Make the announcement that something huge and special is happening at your website, then top it all off with some choice freebie items. It’s up to you to use all of the tools at your disposal to get your customers to give your store another try while also reeling in a whole new audience.