Today entrepreneurs sometimes help develop a positive, warm public image by adding their names and/or logos to promotional products advertising a local charity or community event. This strategy helps raise the profile of the worthy cause. It also demonstrates the firm’s good nature.
Most individuals care deeply about supporting activities designed to benefit others. Perhaps you harbour concern for protecting an endangered animal species? Possibly members of your firm donate their time to assist a local food bank? Or maybe they coach youth sports? These types of activities contribute value to the public at large.
Without feeling mercenary, your company can rightly take credit for doing its part to help create a kinder and better world. In fact, you may discover you benefit a charitable effort even more by taking a self-promotional step. Just consider three popular examples of this approach:
The Value of Name Recognition
For example, how often have you observed this common scenario? A community group decides to sponsor an event to raise money for a new children’s hospital. The sponsors solicit donations from local companies and encourage community participation.
If your company offered everyone working on behalf of the campaign a specially designed free calendar carrying your business name and logo along with a request to please support the clinic, you might increase participation in the funding campaign. Your business would likely also benefit from enhanced community esteem and name recognition. People who volunteered their time on behalf of the building the hospital would understand your company appreciated their goals.
Many companies today strive to lend their support to worthwhile causes in this way. A variety of promotional products can advertise a good cause, including pens, calendars, T-shirts, golfing accessories, and more. As long as the sponsors of the charity welcome the additional publicity (and most do), your efforts can significantly increase public awareness about an important funding or promotional campaign.
Learn From Celebrity Spokespeople
Many well-known and widely beloved film stars and other celebrities have embraced this strategy. While speaking out on behalf of a cause they consider important, they also build their own individual “brand” in a subtle, yet enduring way.
Almost all of us can recount the name of at least one or two famous people who have decided to publicise an activity or civic cause. Their actions sometimes indirectly benefit their own careers. Today, enterprises small and large can adopt this same tactic to gain enhanced public recognition for a good cause, while also developing an appealing business image. Consider using promotional items as gifts or prizes to make this type of campaign more effective in your borough.
A Concrete Example: Sports Stadiums
Finally, an extreme illustration demands attention. Businesses seeking community name recognition through favourable associations sometimes even pay for the privilege of attaching their company name to a sports arena or other large facility. Perhaps your company might actually sponsor a charitable golf tournament or a football match?
In this situation, you might consider selling logo wear with your official logo advertising the event. Many other available thematic promotional items could help you raise public awareness about the event.
Possibilities for using promotional products intelligently on behalf of worthy undertakings remain impressive. Explore them!