How often is too often? And how familiar is too familiar? Some of the most common questions that business owners have will tend to be in regard to the promotional items that they hand out to their customers. If you have been sticking with a certain range of items that your customers have come to recognize as uniquely yours, you may feel that these items help to define your brand. As such, you may be very reluctant to retire them in favour of a whole new breed of promo items. You may feel that you are losing the power of your brand by surrendering their instant recognition.
Is it a Good Idea to Make a Change in Your Branding Items?
There are several pros and cons that should be considered when it comes to the thought of changing out your branding items. For example, if you have been known for several years to hand out a certain type of items, such as a pen and pencil set, your customers may well have gotten used to receiving these items from you. These items have, of course, been branded with your company logo and website URL. The people you hand them out to almost expect to receive them as a matter of course and are very likely to pass them on to others who likewise instantly recognize your brand.
Does the Danger of Familiarity Outweigh the Danger of a Novelty?
You may have begun to notice that your promo items are no longer having quite the same positive effect that they used to. If you have been relying on certain items to enhance sales with their appeal, you may notice a dip in your profits due to the attractiveness of these items simply wearing off. At this point, you need to ask whether the danger of introducing a new and untested item isn’t more than outweighed by the guaranteed loss that you will take by sticking to your tried and true items?
What Kind of New Promo Items Can You Safely Introduce?
At this point, you may well be wondering just what kinds of items you can safely introduce in order to make a much needed but still conservatively safe type of change. The answer will depend on what sort of goods you specialize in. For example, if you are a general vendor of computer-related goods, such as modems, HDMI cords, and other accessories, you will very likely do well to stick to that genre. A very safe choice would be to offer USB sticks to your customers as your promo item of choice. This is an item that your customers will be very glad to receive from you.
The Sooner You Settle on a New Promo Item, the Better
One thing should be clear: The sooner that you can settle on a new promo item to hand out to your customers, the better it will be for your business. If you have garnered a reputation for safe and efficient service, you don’t want to throw a spanner in the works by going too far out of character. A portable USB drive is an excellent compromise item that gives real value to your customers without putting a dent in your budget.