Promotional Products Work – A Branded Video From the bpma.

We were recently given the opportunity to get a well built product video put together for us from the bpma and Creative Addition. We jumped at the chance and now feature the video on our homepage and below with a transcription. We hope you enjoy it and thanks to Graham Arnold over at Creative Addition for branding it for us.


Promotional merchandise. Its always guaranteed to make people smile!

Not surprising really, as its the only marketing medium which allows you to say thank you to your customers, which can help make that customer feel appreciated and help create a loyalty to your brand… And thats good!

Just look at the research from the British Promotional Merchandise Association; it shows that promotional products are almost 6 times as likely to make recipients feel appreciated than the mediums of print, web, direct mail or TV.

A promotional gift delivers its full impact when the recipient finds it useful…

With the largest marketing area being around your customer’s desk with pens, calendars, mugs and notepads reported as the most useful promotional gifts. And of course these promotional products allow your brand to be seen on a daily basis with a huge 96% of respondents believing that promotional products increases brand awareness and a further 83% could name a brand or company featured on a promotional item they had received.

Promotional products are pretty clever in that they motivate your customers to get in touch with you. In fact over 82% of respondents reported that they purchased products or services from a company that had given them a promotional gift, and over 50% believe that the gift had given them the incentive to do so.

There you have it, promotional products do work! So how could you make use of them in your next campaign? Get in touch and let us help you boost your business with promotional products… Now, where’s that pen?

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