The Power of Pinterest for Businesses

With over 70 million active users at the beginning of 2014, Pinterest has grown into a force to be reckoned with. There are about 2.5 billion Pinterest page views each month, and the company is worth an estimated $3.8 billion. So how has an online pin board become so popular?

 

pinterest-signup-screen

Much of the appeal of Pinterest lies in the fact that it’s a tool for discovery. People use it to discover new recipes, fashions, crafts, and other products that they might not otherwise have come across. With its article pins, the site has also become a popular bookmarking tool that allows users to save and come back to in-depth content later. And, of course, there’s the social aspect. Pinterest allows users to ‘pin’ the images and articles that they like to boards and share these pins with friends and followers.

Thanks to popularity of creating Pinterest boards and circulating images around the site, Pinterest has also become a great tool for businesses large and small to gain more exposure and generate compelling content. Here are just a few ways your business can harness the power of Pinterest.

Pin Your Products

The most obvious application of Pinterest for businesses is, of course, to pin visually appealing products. However, it’s important that you use Pinterest as more than just a straightforward catalog for your merchandise; users want to feel like they’re organically discovering things that they like, not that they’re being advertised to.

Come up with creative ways to share your products. For example, if you own a clothing store, you might share images of different outfit combinations on a mannequin. If you own a bakery, you could share images of your favorite pastries and include a recipe. If your products aren’t as obviously visually appealing, you could share an infographic that’s relevant to your industry and leads viewers back to your own website.

Interact with Other Users

Your Pinterest business account does not exist in a vacuum. As with all social media sites, you’ll get the most out of Pinterest if you follow other users, repin content, and comment. Show potential customers that you care about their interests and want to engage with them, rather than just trying to get them to buy your products or services. Becoming an active member of the Pinterest community is a great way to build brand loyalty.

Take Advantage of Pinterest Analytics

There doesn’t need to be any mystery about how well your pins are doing on Pinterest. If you have a business account, you can use Pinterest’s free analytics tools to see things like how popular your pins are, who is repinning them, and how many images from your own website are being pinned on Pinterest. The benefit here is clear: you can see how well certain content is doing and use that to craft future marketing efforts.

Brainstorm Buzzworthy Content with Pinterest

Struggling to come up with compelling content for your company’s blog? Get the ideas flowing by searching Pinterest for pictures, infographics, and articles that are relevant to your industry. By finding out what’s trending on Pinterest, you’ll get a good sense of what kind of content is going to drive traffic to your own site.

Of course, the above examples are just a few ways that businesses can take advantage of Pinterest. Has your company found more creative ways to make Pinterest work for you? Share your tips and tactics in the comments.

Tags: , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

         


Merchandise Ltd + 44 (0)1895 438459 - 63 Fairfield Road - Yiewsley - West Drayton - Middlesex - UB7 8EZ
GB Reg No. 6270341 - VAT No. GB919738969

SSL Secured | © Copyright 2017 Merchandise Ltd | All Rights Reserved | Powered By ProMart 3.0
Our Accreditations