Whilst on holiday in Great Yarmouth, Norfolk we decided to visit Bewilderwoodthe attraction with “wild and imaginative adventure park with magical treehouses and a hint of intriguing characters”. I didn’t know what to expect, we had our daughter, Bella with us, who is 1 with us so she’s isnt quite old enough for many things yet but she likes to be involved and take part none the less.

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A lot of businesses have been trying to cash in on the Olympics but with very strict advertising rules this has been hard to do. 

Without having millions of pounds to secure being an official Olympic sponsor you will not be able to the mulit-national brand partners that are cashing in on being able to boost their advertising through the games. 

So Odd-bins took a slightly different approach and decided to launch an attack on the Locog advertising rules. 

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special offer tagSpecial offers are everywhere now.

From discount prices to BOGOF’s, consumers are looking for that little bit extra for their money.

Customers are enticed by special offers which will give them something extra – who wouldn’t want 50% extra free when buying an item and this has led to a decrease in customer loyalty over the years.

Businesses need to be able to offer these discounted prices, special purchase deals or extra thrown in freebies in order to be able to convince people to buy a products.

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As a thank you for our fast turnaround on some branded umbrellas, Mel managed to secure us some tickets to see Sir Spamalot on Tuesday.  I must say I was pleasantly surprised at how good it was.  I’m not a huge fan of musicals, I generally get dragged along by my wife.

For those that don’t know Sir Spamalot is a musical rendition of the 1975 film Monty Python and the Holy Grail. Spamalot tells the story of King Arthur and the Knights of the Round Table in their quest to find the holy grail.

On the night we went Marcus Bridgstoke played King Arthur, a role that is shared with impressionist Jon Culshaw from August the 8th to the 2nd of September.

Roman said that Patsy was played by Todd Carty (Mark from Eastenders) but until I saw the posters outside I refused to believe him. Maybe I always imagined him to be taller?

Maybe it’s because he was always bent over with a large pack on his back?

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Traditionally promotional products are used as ‘freebies’, given away to potential or repeat customers in some form.  But promotional products don’t have to just be given out in this way to be used effectively.

Any time you get your brand out there you are raising awareness.  For every 10 people that see your company logo, 2 of them will be able to recall what you do after.

This may not seem a lot but if you can get your logo out there and raise your brand image you will soon start building the way to a strong customer base with high visibility amongst potential customers. 

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induction post itAn induction is an essential part of a new employees start with your business.

Having an effective induction in place will give a new employee a firm basis for which to begin working and will begin to enable them to perform their job whilst creating an awareness of the businesses ethos and culture.

Giving new employees an induction will help them to feel settled in their new environment in which can often be a stressful time for anyone.

The induction will take place over a period of time – there is a lot of ground to cover even in a small company so having a checklist in place will help ensure you cover everything and provide you with a sheet to go in personnel files detailing the induction given.

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A Guide to Policy Writing

policy clipboardThis blog is going to look how to get started with policy writing and what policies you need to have in place legally, as well as those you should have in place for good practice.

Many businesses do not realise that regardless of size, there are some policies every business must have by law and this is to cover yourself as well as the employee

  The areas to be covered are:

  • What a policy should include
  • The process of policy development and review
  • Sample and Template Policies
  • Essential Policies
  • Good Practice Policies

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expectation towerBefore you have even opened the door of a shop you have set yourself an expectation.  There are certain things that of expected of that shop – a sign detailing what if has to offer, a welcoming environment inside, easy to navigate layout and friendly helpful staff.        

But this is just the minimum – being able to exceed a person’s expectations is what’s going to set you apart from your competition.

1. Under promise and over deliver – this is the best way to be able to exceed expectations.

Obviously don’t promise something at a very low standard then delivery an average standard as that would defeat the purpose but never set yourself up for failure.  Targets on delivery are often an area businesses fail on and then the blame is shifted on the postal services – but this shouldn’t be the case, we all know that postal services have limitations so these should be integrated into your original expectation.  Be realistic with what you can achieve and then if you do exceed this then you will increase your customer satisfaction.

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child playingWatching people and thinking about my own behaviour I’ve noticed how differently people behave when they are with children.

A silliness gene seems to come out of nowhere to create a singing, dancing childlike adult that can put a smile on any child’s face.  And anyone seems to have this ability to become young again, not only those who already have children.

But the main thing I’ve noticed is the creative side that comes out whilst playing with children.

Paper sword fights, pretend pirate games, dress up animal games – all these take imagination and creativity on the adults part as well as the child’s.  So is creativity within us all?

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