In this contemporary era, more and more business owners are recognising the power of integrating promotional products into their marketing process. In addition to optimising the relationship-building process, the use of the promotional product constitutes a form of free or near-free advertising for the brand.
While many business owners recognise these facts, not all of them know which techniques to implement for the purpose of optimising the promotional product marketing process. Here are three that can assist you:
1. Think About Your Design
One of the first steps you should take when putting your promotional product marketing process together is thinking about the design that you will use. From your colour scheme to the logo and image featured on the item, you want the design to be as innovative and eye-catching as possible. Work with the marketing company to come up with a conspicuously original, aesthetically appealing design that will get people interested in your product or service line.
On that subject, the type of product is also just as important, especially if you are marketing to a particular niche or audience. Going safe and picking pens or USBs can always be a great idea but if you have a specific target market then you would be better off using those. Let’s say for example you are marketing towards, then cosmetics products such as lip balms, or mirrors are almost always better than generic products.
2. Optimise Your Online Presence
In addition to thinking critically about your design, make sure that you optimise your online presence. Doing so will extend your sphere of authority and influence in the internet sector, thereby empowering you to share your brand with more and more people.
Once this happens, you’ll be able to involve more individuals in things like Facebook contests that feature your promotional products as prizes. Even though you may have just one or several winners, exposing hundreds or thousands of people to your brand through the online contest process can take your conversion rates from average to excellent.
3. Invest in Charity at the Local Level.
Another technique that can be particularly helpful as you begin giving away promotional products is doing charity work at the local level. This is the perfect time to host a contest in the offline sector and build your brand as you contribute to the community in a positive way! There is a wide range of philanthropic strategies that you can implement to accomplish this objective.
An example would be running a local scholarship that pays for the tuition of a high school student who is preparing to enter college. You can award the winner and finalists with your promotional products.
Be sure to take pictures on the award day and publish them via popular social channels like Instagram and Twitter. This contributes to the business-building process in a positive way by demonstrating your brand’s commitment to improving the quality of life for people in your local community.
Don’t Delay: Start Giving Away Promotional Products Today!
If you’re serious about optimising your promotional product marketing process, now is the time to utilise strategies that will empower you to realise the goal. Start implementing these strategies now so you can move your organisation into a new dimension of authority and excellence!