Many business owners are questioning a great many practices that their forebears in the industry used to take for granted. While it’s always a good idea to reevaluate where your business practices are leading you, it’s also quite easy to throw the baby out with the bath water. In other words, just because a practice that proved useful in the past doesn’t seem to be getting the best results at present, this doesn’t mean that this practice is completely outmoded and useless to you. The truth is that you can still use these tactics to create a whole new level of publicity and profits.
Why Has a Promo Giveaway Campaign Been So Effective in the Past?
One of the most effective marketing ploys of the past was the promo giveaway campaign. In fact, many businesses are still making use of this tactic. The terms are simple. You offer your customers a little something extra – such as a sticker, keyring, cap, or USB stick – for their money along with their order. This gives them a little extra value for their money and engenders in them a positive impression of your business. For this reason, the promo giveaway campaign has long been a highly effective customer service technique.