IKEA’s Guerrilla Marketing – Staircase Drawers

IKEA have been known to branch out into guerrilla marketing often, with great degrees of success. They are a leading brand in fashionable and easy to assemble furniture and is acknowledged as the world’s largest furniture retailer, its almost a certainty you have had some form of IKEA furniture in your house before.


With their latest venture into world of guerrilla marketing, they have transformed their store’s main staircase in a creative fashion by presenting instead as a sort of chest of drawers, with all the clothes organised neatly to highlight the efficient use of space in a more impactful way to customers.

Why this reason? Well IKEA’s background for storage has been all about about creating products that bring innovative ways to save space, and with this tactic of marketing they hope to communicate to their customers and visitors into the store that they show being organised means saving space in a very in-your-face manner.  Certainly seems like people took notice!

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