How to Plan the First Promo Giveaway Campaign for Your Business
There are plenty of ways that you can increase awareness of your new business. If you’re getting off to a less than the triumphant start, take heed. You can use a free promo giveaway campaign to turn things around. The point is to adopt a gimmick that captures and hold the attention of the masses. Once you have found this angle, you can utilize it to the fullest to garner the exposure that your business needs.
A Free Promo Giveaway Campaign is a Guaranteed Reputation Saver
If the profits aren’t rolling in as you anticipated, it’s definitely time for a game changer. You need to garner some positive publicity for your business in a hurry. This is the whole point of staging a free promo item giveaway campaign. It gets you noticed in a hurry and draws in new customers.
This is not the conventional “loss leader” publicity stunt of yesteryear. It’s a calculated risk that has already been shown to yield great dividends when adopted by other business owners. If it worked for them, it will work for you – especially when you play your cards in the right fashion. But it will take a bit of research and be planning to pull off in a truly successful fashion.
The First Thing to Do is Choose the Perfect Item to Give Away
The first thing that you will need to do is choose an item that your customers will be glad to receive from you. There are several ways that you can go about this. For example, you can ask them directly via your various social media network pages. Or you can do so through a specially targeted series of emails. However you ask the question, the next step is to make the best possible use of the results.
If you are a clothing retailer, you can offer your customers a series of items such as T-shirts, pullovers, or even handbags. Pay attention to the preferences that your audience expresses. You can then divide the results by age, gender, or any other division that makes sense to you. You can then choose to offer your audience an item each per gender or a “one size fits all” item that you can ship out to everyone.
The Next Step is to Get the Best Deal on Printing Up Promo Items
Once you have the results, you can then find a manufacturer of promo items on the web. It’s easier than ever to cut a deal with a company that can quickly provide you with a thousand or so of these free giveaway promo items. It’s up to you to find the promo item manufacturer who can offer you the best deal. Make sure to question them closely about the deal they offer so that there won’t be any unpleasant surprises.
The sooner you make a deal to print up these free promo items, the better. The future of your business depends on your ability to attract as much positive publicity as possible. Your window for opportunity is closing fast, so it’s up to you to get out there with a deal that your customers will respond to. The time for you to mount your very first promo item giveaway campaign is now.
Tags: business plan, first impressions, promotional campaign