Guerrilla Marketing Sees Great Success for Author

As you know, we’re big fans of guerrilla marketing, and we’ve recently come across some news in Chicago that shows an absolutely brilliant level of execution that has caught the eyes of many across the city. This fantastic idea has come from the mind of a man called Sam Hayes.

Local to the area, Sam had been looking to advertise his new book “The Weather Man”, but with having to invest the high costs of advertising on a large scale… He had to find his own way around this issue, and did he ever!

the-weather-man

Sam started carefully placing a number of what appear to be weather warning signs and plaster them across many a metal pole along the streets of Chicago. From a distance, passers by are bound to take notice of what would be a weather warning, along with the fact that it’s bright yellow and incredibly hard to miss anyway!

However upon further inspection you can see the weather warning states:

“Adam is depressed,
prepare for severe rains and sink holes.

www.theweathermanbook.com
#storiesbysam”

Even that is ambiguous at best.. But don’t you think that was also the point? A viewer has already engaged with the advert, their curiosity has been piqued and by this point you’re already this far, so why not go on the website and check it out? This is what plenty of people have already been doing and so far it has been a great success for Sam Hayes.

weather-man-1He said to the Chicago Tribune: “I’m trying to create a mini-experience for people, something they pass by and hopefully is interesting enough for them to check it out on their phone” and voiced that he wanted to do something to engage people in a unique and creative way, the perfect recipe for a great guerrilla marketing campaign.

Seeing the success of his first iteration of the weather warning marketing he’s increased his efforts and has added a couple more different designs, that you can see on the image to your right.

Unfortunately with all of this success and awareness, it has ended up being met by the arm of the law, as it is a fineable offence to be posting stickers or signs along the public way.. But was it worth it? Well, the Kickstarter project for his book got funded within literal days so we may be able to hazard a guess as to whether this guerrilla marketing idea was or not!

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