Graphical Interpretation of BPMA Research – Merchandise Ltd Infographic

We have made our first infographic, Hope you like it!

The BPMA has for the past few years, ran independent surveys across a large range of individuals in various industries and business sectors in the UK.

The surveys consist of various questions which have multiple choice answers. Using the data provided by the BPMA (British Promotional Merchandise Association) we have constructed the infographic below.

Promotional Merchandise Research Data

Some Key Findings

  1. Promotional products can deliver a higher or equal ROI (Return On Investment) than most other forms of advertising
  2. 79% said they were likely to do business with the company in the future
  3. 8 out of 10 respondents said that a printed gift increases their awareness of the companies brand
  4. Over three quarters of recipients said they kept a promotional item for longer than a year
  5. Over half of respondents said their opinion of the company was more favourable after receiving their promotional gift
  6. 66% of respondents said they could remember the company on the promotional product they received during the last year

As stated in the infographic we are happy to provide a copy that has your company logo and follows your colour scheme should you wish to embed this into your own company blog or use it in an email. All we ask is that the work is attributed to us. Just comment below if you would like us to email you a copy. You can also access the embed code at the bottom of the screen if you wish to embed as is.

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