Have you ever wondered why some promo campaigns earn millions while others fail? There may be many reasons why such a campaign works for certain companies at certain times while others just can’t get it right. A half-baked promo campaign may be a life-saving move for a company that is deep in debt, while a logistically perfect campaign from a company deep in the throes of reputation decline may be a total failure.
However, if you play your cards right and make all of the correct moves, your promo campaign should help to expand your audience and increase your profits. There are certain measures that you will need to take in order to ensure that this is the case.
The First Thing You Need to Do is Research Your Options
If you are looking for the perfect promo item, you will need to research your options. What kind of free promo items can you afford to hand out? Beyond that, what sort of items are appropriate for your business? You don’t want to hand out sports-related items in a country whose population doesn’t enjoy or even recognize them. You also want to avoid controversial or time-sensitive items whose appeal will not last.
How Much Will It Cost You to Manufacture Your Promo Items?
Some promo items work better than others because they are simply easier to manufacture and distribute in large quantities. This is the reason that so many modern companies, particularly those who are based largely or solely on the world wide web, are keen to hand out USB sticks. These handy items are quick and easy to manufacture, not to mention eminently cost-effective to hand out in large numbers.
Always Pick a Promo Item That is Compatible With Your Brand
Another reason that some promo campaigns succeed where others fail is that the business in question knows how to pick the right item. It’s always in your best interests to choose the promo item that is fully compatible with your brand. For example, if you sell ladies’ dresses, it’s probably a better idea to offer free pattern samples than it is to hand out men’s corduroy caps.
This is one of the main reasons why giving out USB sticks as your promo item of choice is such a safe bet. It’s a handy, unisex, “one size fits all” kind of item that practically everyone you give one to will quickly find a use for. There is also the fact that a USB stick can be branded with your company logo and website URL to give you instant advertising value everywhere the item is made use of.
Make Sure to Match Your Promo Item on the Occasion
The final thing you want to do in order to make sure that your promo campaign succeeds is to make sure that the item you hand out matches the occasion that it is intended for.
Giving out free Christmas hats and USB Sticks during the Christmas holidays is a great idea because this is the foremost “season of giving” during which these handy items will be most appreciated. These handy info storage devices will circulate through your customers’ family and friend circles like candy canes, giving your business the maximum advertising exposure. And the Christmas hat to get people into the Christmas spirit.