Do you have what it takes to properly promote your business? Do you know how to mount an online promo campaign that rewards your existing customers and draws in thousands of new and loyal fans? If you have recently concluded a major promo campaign for your business, you may have noticed that things left off on a kind of anticlimax. If this is the case, it may not be because your essential strategy was weak. It probably isn’t even a sign that you or the goods you have for sale are beginning to decrease in popularity. It may simply be that you were offering the wrong items.
It’s Never Good to Offer the Wrong Items in the Wrong Market
It takes a bit of sophistication to fully understand the market in which your business operates. Today, in the age of globalization, this understanding needs to be doubled since your business is most likely operating in several markets at once. What this means is that you are very likely not going to succeed by offering the same promo incentives in every single market. It’s a good idea to diversify your marketing approach in different areas of the world so that you have the best chance of hitting every demographic in an appealing and lucrative manner.
If the Shoe Fits in a Particular Territory, Wear It With Pride
If you find that certain items are selling like wildfire in a particular territory, you should embrace this trend with open arms. For example, if you sell women’s shoes and find that stack pumps are the big thing in France, it’s more than okay to be known as the foremost seller of stack pumps. This may not be anywhere near your best selling item in other territories but it doesn’t mean that you aren’t making major bank in France. Your best bet is to offer promo items in France that reflect this trend and go well with your number one seller.
What Kinds of Promo Items Should You Be Offering in Different Areas?
The question of what different kinds of promo items you should be offering in different territories is almost impossible to answer before the fact. This is one situation where you will definitely be flying by the seat of your pants. However, the basic rule of thumb is to offer items that complement your best sellers. For example, as in the example above, if stacked pumps are your biggest seller, you should offer promo items that contain this theme. A series of promo USB sticks with your logo, website URL, and an image of stacked pumps would be an excellent choice.
It’s All About Matching Your Promo Item to Your Target Demographic
Your winning strategy for promo items will come down to the following formula: Your goal is to match your promo items to your target demographic. The thing to remember is that your audience in different parts of the world may patronize your store for different reasons – and very different items. Your mission will, therefore, be to match up each segment of your audience with the promo item that will best complement the goods that they prefer to buy from you. With a bit of research, this goal can be met.