Colours of the Month – May: Summer’s on the way from May

May is here, which means so is our Colours of the Month! Having escaped the April showers and just behind summer, we’re rewarded by the warmth of the sun and the beautiful weather all month round. With clear skies all around and the flowers showing their gorgeous colours, May is a colourful month that is sure to be vibrant and cheerful. Utilising these same feelings with your brand will be sure to see your success.

colours-of-the-month-may-3

White

Calming and cooling in it’s nature, a healthy white can bring your brand the impression of efficiency, simplicity and organisation. White is a good complimentative colour to part of your brand and, whilst too much could be overwhelming, it goes great with other colours in boldening your statement and presence. Used as an effective colour to signify a new beginning, whether that be a rebrand or a new direction your company may be going in.

Pink

A nurturing and kind colour that can most typically be seen being used within the cosmetics and beauty industries. Giving an edge of sweetness, this bold pink can instil compassion and love into your next promotion. Although it does thrive healthily within the above industries, it’s a fantastic colour to use if you’re wanting to reassure your customers and clients along with creating emotional attachments.

Sky Blue

With the clear skies ahead of us, there isn’t a better colour to choose for the month of May, not to mention blue is by far one of the safest colours to go for when it comes to promoting your products, services or campaigns. Ensuring customers and clients that your company is a reliable and mature company that is caring and concerned.

Yellow

As not too bold of a colour, the yellow we’ve picked will give across an optimistic and a gentle illuminating feeling. Having a soft yellow for your brand means you won’t get too in the face of anything with an obnoxious statement, but bring a more confident and logical vibe to your branding. A perfect choice for the clear skies that we’re currently experiencing, allowing you to be associated with clarity and enjoyment.

Dark Brown

Relating to security, comfort and stability, our dark brown will be sure to be a great choice. Still retaining a flavour of nature meaning you’re down to earth, you can get a wide range of positive association with your brand should you choose this earthy colour. Show your company’s strength with a brown and stand out from competitors by bringing a friendly and approachable demeanour.

Taking these colours to print can’t be easier. Just use the pantone references on the picture above and you’ll be able to reproduce the exact colour you see with no issues!

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