Engagement marketing is an incredibly effective marketing strategy that small businesses have been able to employ to help keep them in competition with larger businesses and there is no reason why you shouldn’t be doing this for your small business too. So what is engagement marketing?

Engagement marketing is a strategy that will give your audience and customers the ability to interact with you (and vice versa) giving your brand positive reinforcement. Through this, you will create an image where people are interested in listening to you.