Category: Marketing and Promotion

With a new start up business, it’s going to be challenging to try and establish your place within the market instantaneously. Effectiveness in some sense has to be cut in order to make yourself desirable as a company to buy from over others.

Unless you have a product or service that meets a need that no other company can achieve, effective marketing is going to be your baby when it comes to increasing your customer base and potential reach. With this we’ve taken some time to give you some great tips to help you on your way to achieving your goals with effective marketing!

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Are you looking to reinforce your brand, or maybe going through a rebrand? You could even just be toying with the idea of starting your own company. Knowing about your brand identity and how it affects everything else is one of the most vital assets to managing a successful company.

Now some may not typically think that your success relates just down to the name or logo you choose, but these can be heavily contributing factors when it comes ensuring people remember your company’s name over competitors. Brand identity is powerful and being able to reinforce that awareness is crucial.

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So you’re getting your small business on it’s way and putting your foot in the door of marketing. You want to expand your services out a bit further but don’t know where to go?

Below the Line advertising (BTL) is a method of sales promotion that is a small duration campaign which focuses on an immediate or delayed incentive to purchase products/services. Differing from Above the Line marketing (ATL), which uses mass media advertising on conventional mediums, BTL is more focused on directly communicating your promotion to a more targeted audience to maximise response.

Typically, BTL is an inexpensive form of advertising and can really set you aside from competitors. Bringing a more personal and targeted form of advertising will be sure to see you succeed. So with that, lets take a look at some examples on where you can start using BTL advertising to work for you!

below-the-line

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When it comes to small businesses, everyone tends to jump on to social media to increase their audience and for a good reason. It’s proven to be greatly effective and almost all companies are now utilising this way of marketing. However, small businesses are still veering away from event marketing.

A tactic presumed to be restricted only to larger companies with vast budgets, but with the popularisation of promotional staff being outsourced, there’s no reason your company can’t run a cost-effective event itself!

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People are more likely to trust their friends than strangers, and this principal holds true when it comes to familiar brands versus brands that people have never heard of. It’s in every business’s best interest to develop a recognizable brand because this will help them attract loyal customers and develop a reputation as a trusted company.

The good news is that even small businesses on a shoestring budget can develop and promote a recognizable and reputable brand. Good branding doesn’t require elaborate marketing ploys, like spelling out the company’s name in skywriting or employing a flash mob (although creativity never hurts). Oftentimes, the simplest strategies are the most successful. Here are a few basic ideas to help you get started.brand-promotion

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While you could pay for a premium analytics service, many businesses do quite well just by using the free Google Analytics to gauge their online success and set new marketing goals. If you’ve worked in marketing for a while, you probably have at least a basic familiarity with Google Analytics, but if you’ve just started a company or are new to the world of online marketing, you might not know about the features of Google Analytics that can be a boon to your business.

Google Analytics can essentially be used to paint a picture of who is visiting your website and what they are doing while they’re there; you can measure things like how many visitors you get, what they are clicking on, and even how they got to your site. Below are five features that you should start using to better understand website visitor behavior and reach your marketing goals.google-analytics

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Apple’s origin story is well-known: Steve Jobs and Steve Wozniak started the company out of Jobs’ parents’ garage and originally focused on building and selling personal computers. But how did the company grow into one of the biggest tech companies and one of the most well-known brands in the world, with a wide range of iconic products including the iPod, the iPad, and the iPhone?

A lot of the company’s success comes down to its creative and strategic branding efforts. Ironically, Steve Jobs reportedly hated the terms “branding” and “marketing.” But even if he didn’t like the semantics, he and his colleagues were certainly skilled at getting people to remember, trust, and buy Apple products. Here are a few of Steve Jobs’ branding techniques to consider when you’re building your own brand name.steve-jobs-apple

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You’ve been incubating a great idea for a product and service, and you’re ready to unleash it upon the world—but have you done any product market testing yet? Rushing a new product or service to market without doing any market testing is kind of like jumping behind the wheel of a car before you’ve learned the rules of the road—you might pick some things up through trial and error and the signposts along the way, but you might not fully get the hang of it before you crash.product-market

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Email and social media marketing are often pitted against each other, as if one clear winner deserves all your marketing dollars. But why can’t email and social media be friends? In fact, why not use social media to grow your email list?

As you probably already know, your email list can be one of the most effective ways of reaching potential customers. Email is still the most popular online activity, with 91% of web users checking their email at least once a day. Perhaps even more importantly, the average web user is often used to  receiving emails from businesses, and 74% of consumers say they prefer receiving commercial communications over email.

Unfortunately, it’s not always easy convincing people to sign up for your mailing list in the first place. That’s where social media can come in handy. There are several great ways that you can use platforms like Facebook, Twitter, and Google+ to drive web users to your email sign-up.email-list

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A lot has changed in the world of marketing since the advent of the Internet. Our communication with clients increasingly takes place online, and we promote our brands through blogs, online videos, and social media marketing. Even in this digital age, however, there’s still value in the classic strategy of giving away promotional gifts.

Whether you have a booth at a trade show or want to give loyal clients a small token for the holidays, promotional gifts are a great way to build good will towards your business and get your brand name on an item that people will potentially see on a daily basis. But what items will actually be used and appreciated in 2014? Let’s look at a handful of marketing items that are still incredibly relevant in our modern world.marketing-item

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