Category: Marketing and Promotion

Christmas is a time when families across the UK come together to celebrate and in their own unique and special ways. Every family has their own traditions and tend to stick to them year on year.

Some will go to church, others won’t, most will eat turkey, but others will sit down to a plate of beef, fish or nut roast.

Each will think that their own way of celebrating the festive season is the best, but it might surprise you to learn that a lot of us have much more in common than you might think.

For example how many of you have roast potatoes as a part of your Christmas dinner? According to the official statistics the answer is more than 90%.

As a nation the United Kingdom will also drink 250 million pints of beer of beer and 35 million bottles of wine. If you want to express your individuality you’re going to have to do it with a glass of eggnog…

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Running a business requires reaching potential customers. Through the years, a number of techniques have been developed. Most outreach efforts are done through advertising, and advertising is a core component to many businesses.

New technology, however, has blurred the line between communication and advertising; this muddled distinction becomes apparent when looking at social media.

Social media is not inherently an advertising platform, but many common techniques businesses use can look similar to advertising. Here are a few ideas for those who are thinking about launching a social media campaign.

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Business owners know that getting the word out about their companies can be tough.

With so much competition these days, marketing really is everything. Social media sites can really improve marketing for a business, as it is cheap, easy, and can easily reach millions of people on a daily basis.

Many have become aware of these advantages and are currently using these sites and spending more time online to promote their services and products.

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Pumpkin for promotional product at halloweenHalloween is just around the corner and whether you love it or hate it, its an event which you could use to increase your brand awareness.

Love it or hate it, Halloween is an internationally celebrated event, with many people both old and young getting involved.

And its not just trick or treaters, there are many ways you could use Halloween as a way advertising yourself and showing a different side of your business.

So here are some ways you could get yourself involved, and bring out your fun spooky side.

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internet shopping trolleyThe internet is becoming increasingly used for sales as well as for information. 

The internet has revolutionised the way we buy and sell and is rapidly becoming the most used method for transactions.

Traditionally a salesperson was needed for most businesses. 

Businesses needed that face of the company, someone who is out there selling and getting people to buy the product or service.

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Direct mail is mainly used by charities and not-for-profit organisations as a way of communicating with potential funders.

But businesses should also consider using direct mail as it provide a targetted approach to marketing services and products.

Having a database of customers and potential customers and being able to analyse these to target specific subsets of customers will allow you to reach potential customers and not waste time targetting customers who won’t be interested.

Its easily measurable as well in whatever form you choose to direct mail – the easiest being via a special offer mailout.

But to get that added extra with your direct mail you need to be a bit creative.

Many businesses or customers receive marketing letters through the post all the time, so most of these are overlooked and thrown away.

But make your direct mail stand out and your in with a good chance of it being opened and read.

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Recession, recession, recession, that’s all we’ve been hearing about for what seems like ages!

Redundancies, restructures, cost cutting and lean working are just some of the ways businesses are reducing costs to get through this hard times.

But at the same time you can’t scrimp too much on those all important marketing tools or you will fade into the background.

I’ve said it before and I will say it again, now’s the time to think differently.

This doesn’t mean investing more money in your marketing but instead approach it differently.

If your budget for promotional products is reduced, use it more wisely.

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marketing strategy signIf you business plans to undertake any kind of marketing you should have a marketing plan in some form.

This doesn’t have to be the most detailed of documents but there needs to be something written down that defines your key marketing objectives and how you plan to reach these.

Often businesses will launch into marketing campaigns without much thought as to how these will work, so they end up with a campaign that is unfocused, not targeted at any particular customers and brings in very little revenue as a result.

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When I first got contacted a few years ago by the Sharpie Team in the UK. I was told that Sharpie had invested millions and millions in their ad campaigns across the world.

Even signing up the likes of David Beckham to their huge advertising budget.  I was sceptical at first as I really only saw it as “just another marker pen”.

About 6 months later the advertising stream started to hit the UK and I really saw the public recognition of these permanent marker pens.

Although available in loads of colours for the regular market. (As seen to the right). The image below shows an amazing interactive sharpie poster that has been seen around streets and bus stops.

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