The Best Instagram Apps for Your Business

Instagram is still a relatively young social media platform, and there are only a few brands that have really risen to the top as successful Instagram marketers. This shouldn’t deter you from using Instagram for marketing, though—it should encourage you because it means the platform has a lot of untapped potential. One thing that a lot of small businesses on Instagram haven’t recognized yet is that there’s a plethora of easy-to-use apps that can dramatically enhance their presence on the site. Try out these 9 Instagram apps for your business if you want to get more followers and increase engagement.instagram-apps

Creative Instagram Apps

Websta. You want to know what types of images your followers like, but you’re not a mind reader. Fortunately, you don’t need telepathic abilities when you can just use Websta, a search tool that lets you search for keywords related to your business or industry to determine what images are trending. You can view users and hashtags, allowing you to see how many times that hashtag has been used and the most recent uses, and its likes/favourites.

Repost. If you find an image you like and want to share on Instagram, you can do so using this app, which automatically gives attribution to the picture’s original uploader.

PicFrame. If you’ve spent any time on Facebook or Instagram lately, you’ve probably noticed that collage photos (images that combine several related photos) have become very popular. You can easily create your own collage pictures for your business by using PicFrame.

Instagram Photo Editing Apps

VSCO Cam. This app for iPhone and Android gives you more filters beyond what is available on Instagram, letting you make photos you took on your phone look more professional and naturalistic—and helping you stand out from brands that stick to over-used Instagram filters.

Afterlight gives you even more unique filters to play around with, along with 75 adjustable friends. As with VSCO Cam, all these options help you stand out from competitors.

Litely. Although it’s currently only available for iOS, Litely is quickly becoming one of the most popular photo filtering apps for Instagram. It offers subtle filters designed to enhance the natural beauty of photos, rather than making them look like they’ve been heavily edited. It’s also very intuitive to use, making it perfect for small business owners turned amateur photographers.

Organizational Instagram Apps

Ink361 is an interface for Instagram that also has some useful features for businesses. You can use it to view demographic information about the people you are following, enhance your social media presence with tools like the Facebook cover photo generator, and even create a custom Instagram gallery that will display your photos for non-Instagram users.

Justunfollow. If your business’s Instagram account is getting cluttered with accounts that you follow, try Justunfollow. This app lets you look at lists of non-followers (people you follow who don’t follow you), fans (people who follow you but who you don’t follow), and even who has unfollowed you recently. This can help you determine who is actually engaging with you, allowing you to grow your list and delete those people who aren’t interacting with you.

Iconosquare. The best way to know if your Instagram marketing is working is to look at metrics, such as follower growths, images with the most likes, and average number of comments per photo. Iconosquare lets you look at all this data, along with useful demographic data about your followers. The app is currently used by a number of successful brands on Instagram, including Coca-Cola, Nike, and Starbucks.

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