If you are a brand new business owner, you will want to create the maximum positive first impression for your brand. You will need to show your potential customers that your business is here for the long haul.
You certainly want to create an impression of deep trustworthiness so that customers will be glad to do business with you. In order to help maximise this initial impression, it’s an excellent idea to begin by offering a free gift to your public as an icebreaker. This is a great way to create an atmosphere of generosity and mutual trust.
Why Does the Public Value a Free Gift So Very Highly?
There are a great number of reasons why the public finds the offering of a free gift to be a gesture that is very hard to resist. For one, it’s hard to turn down an extra item that adds a bit of value on to your existing order.
It helps to make the expense you have paid out a bit more bearable. Another reason is that it shows the customer that you aren’t afraid to give a little back with each order. This creates a very favourable impression that will stick with the customer long after the initial promotion has ended.
You Don’t Have to Break Your Budget When You Hand Out Free Promo Gifts
It’s important to remember that you don’t need to spend a whole lot of money on these free promo giveaway items. In fact, you hardly need to spend a dime. Items such as key chains and USB sticks can be had at bulk pricing for a fraction of what you used to need to spend.
This is due to the advance in mass production technology that has occurred over the past few years. Due to this advance, you can order 1,000 promo items for a very small amount, then hand them out to your customers without putting a dent in your profits.
You Will Need to Customise Your Promo Campaign for Your Industry
One thing you will need to keep in mind is that the promo items you create for your initial marketing campaign will need to be customised to fit the needs of your public.
If your target demographic is largely male, it doesn’t make much sense to hand out items that are more appropriate to women. If your audience is largely 18 to 35 year old people, you will need to order items that will appeal to members of that age group.
The First Impression You Create Will Have A Positive Impact on Your Brand
By creating a positive first impression with the public, you will be doing a great deal of good for your brand. This means that you will enter the consciousness of the public having just created an excellent impression that will last you quite a long time.
This positive reputation will stick with you and influence the public to do business with you. This is highly desirable publicity that cannot be bought. It can only be earned. By entering the business with a smartly planned and executed promotional campaign, you will show the public that you are serious about being a respected business for years to come.