Has your business recently been involved in a scandal of some kind? By “scandal”, we don’t necessarily mean the kind of revelation that could send your business down in flames in an instant. There are many ways to have an unfortunate interaction with the public. A tweet that may have been innocently meant can be taken to mean a whole other kind of thing.
Before you know it, you are fighting to preserve your reputation. If you have had the unfortunate experience of being tried in the court of public opinion, you know what a nightmare this can turn out to be. You don’t always get a fair chance to defend yourself, so anything you do from this point on needs to be fully thought out before you make a move.
What Can You Do to Give Your Public Image a Quick Boost?
There are a number of things that you can do to give yourself the breathing space you need to recover from an unfortunate public faux pas. One of them is to announce a free promotional item campaign. For example, if a certain item is not selling so well due to a rash of negative publicity, you can offer a number of freebies to sweeten the deal.
Even if this gesture is due to a badly received tweet rather than a poor reception to a specific item, handing out freebies is a great way to smooth over ruffled feathers and pacify your public. You don’t have to make a long, boring apology in front of hundreds of millions of potential viewers. In fact, doing so will probably harm your cause rather than help it. But you can definitely hand out some promo items.
Why Do People Love to Get Freebies With Their Order?
There are a number of reasons why people enjoy getting freebies with their order. It comes down to the simple joy that people feel when they receive something extra with the merchandise they have paid for. It lessens the sting of spending money. It also gives them a feeling of having received something for nothing, even if this extra “something” is of nebulous value.
Giving out a round of free promo items with your orders is simply a great way to restore the faith and confidence of customers in your business. It goes a long way toward restoring your reputation in the long run. People tend to have short memories, which is one of the best things you have going for you in this business. Give them something to take their mind off the scandal.
Launching a Reputation Management Campaign is Easier When You Have Incentives
If you are in a position where you need to launch a major reputation management campaign, your best bet is to prepare the way with plenty of free promo items. You can counter charges of stinginess or not giving customers value for their money by handing out a series of free USB sticks, phone accessories, balls, pens, or any other number of inexpensively mass produced items.
The important thing here is not even the item itself but the gesture that you make. If you have been tagged in an unfair manner, this is an excellent way for you to respond.