Month: March 2018

Search engine optimization is one of the best ways to drive traffic to your website. Although it takes a significant amount of time, product or service providers can use SEO as an essential source of targeted traffic. By simply providing quality content for your audience, you can rank in search engines without having to pay for advertising. The organic search results of Google, Yahoo, Bing, and other major search engines are completely free, you only have to have a website that is worthy of ranking there. Let’s explore some of the reasons why you should consider SEO.

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Many business owners disparage the idea of handing out free promo items to customers. The idea is anathema to their sense of fair trade, i.e., a fair quality product for a reasonable fee. However, if your business has recently sustained a downturn in fortunes, you may be compelled to consider this option. And the fact of the matter is that it isn’t by any means the worst way to rekindle public interest.

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The world of business is a dog eat dog environment. Yes, there are ethics and guidelines and all sorts of preventative laws. But, at its core, being successful in business still involves quite a bit of plotting and counter-plotting. Sometimes you have to think on the exact level of your competitor. Other times you have to think completely outside the box. Above all, you always need to be thinking about your next move.

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Forbes magazine published an article discussing how 80 to 90% of consumers will research their purchases online before buying. As a small business, it’s becoming increasingly important for your brand to have an online presence. In 2018, it’s marketing suicide to leave digital marketing absent in your advertising and outreach campaigns. By optimizing your assets online, you can create a stronger overall presence and use your website as an avenue for driving leads and customers.

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It’s one thing to fool some of the people some of the time. Obviously, as the clich√© holds, you can’t do it all of the time. But how often can you still pull a surprise out of the hat just to keep things interesting? This kind of periodic unpredictability plays a large part in keeping your customers engaged. You don’t have to drastically reinvent your business model every few months. But it’s nice to be able to throw a curveball that gives your audience a real thrill. One of the best ways to achieve this goal is to offer your public a little something extra with their order that they were not expecting.

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There are many sources of stress for a business owner. One of them is making sure that you get the correct number of likes and clicks on every post. By correct is usually meant “maximum,” as in, “more than last time.” The more exposure you get for each of your posts on the web, the more potential sales you can be assured of.

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You’ve been in business for a few years now. In that time, you have managed to build up a pretty solid relationship with your customers. Part of your success in this area has come from being able to charm your public with a series of free promo giveaways. These giveaways have helped you establish a first class reputation for customer service. As a result, you are naturally willing to continue this tradition.

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As a business owner, it is your responsibility to make sure that you do everything to build your brand and grow your business. There are plenty of ways that you can do that, but promotional products are definitely a great way to go. Ultimately, people love free things. If you have something useful, you will likely get an even better response. Before you solidify your marketing campaigns, make sure you add promotional products to your arsenal.

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Have you ever wondered why some promo campaigns earn millions while others fail? There may be many reasons why such a campaign works for certain companies at certain times while others just can’t get it right. A half-baked promo campaign may be a life-saving move for a company that is deep in debt, while a logistically perfect campaign from a company deep in the throes of reputation decline may be a total failure.

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