Month: March 2018

Have you ever wondered why some promo campaigns earn millions while others fail? There may be many reasons why such a campaign works for certain companies at certain times while others just can’t get it right. A half-baked promo campaign may be a life-saving move for a company that is deep in debt, while a logistically perfect campaign from a company deep in the throes of reputation decline may be a total failure.

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Has your business recently been involved in a scandal of some kind? By “scandal”, we don’t necessarily mean the kind of revelation that could send your business down in flames in an instant. There are many ways to have an unfortunate interaction with the public. A tweet that may have been innocently meant can be taken to mean a whole other kind of thing.

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