Every business relies on advertisement to capture the attention of its customers. The business industry is changing, and so is the advertisement options used in ads. Traditionally, most companies used magazines to advertise their products. Currently, most companies have turned to more sophisticated ways like social media and other online platforms that are more efficient in capturing prospective customers.
Branded merchandise is one of the advertisement options that can be used to increase sales while attracting more customers. In branded promotional marketing, a company has to approach advertisement using both branding and promotion strategies.