Month: August 2014

Email and social media marketing are often pitted against each other, as if one clear winner deserves all your marketing dollars. But why can’t email and social media be friends? In fact, why not use social media to grow your email list?

As you probably already know, your email list can be one of the most effective ways of reaching potential customers. Email is still the most popular online activity, with 91% of web users checking their email at least once a day. Perhaps even more importantly, the average web user is often used to  receiving emails from businesses, and 74% of consumers say they prefer receiving commercial communications over email.

Unfortunately, it’s not always easy convincing people to sign up for your mailing list in the first place. That’s where social media can come in handy. There are several great ways that you can use platforms like Facebook, Twitter, and Google+ to drive web users to your email

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There’s no such thing as an overnight success story when it comes to businesses—even if a company appears to have just stumbled upon a great product that the world is clamouring for, you can bet that there was a lot of hard work and planning behind the scenes. If you decide to start your own business, don’t assume it’s going to be all smooth sailing with minimal work. Here are 10 things you need to avoid when running a business.running-a-business

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You may be passionate about your business vision and ready to stick with your venture until the bitter end… but do the people you work with feel the same way? As an entrepreneur, it can be easy to get wrapped up in your own mission while leaving business partners, employees, and clients behind. And that’s bad news, because the myriad responsibilities of your start-up can’t be weathered alone.

So how do you get others to not only understand your vision, but to go above and beyond to help you achieve it? As it turns out, it’s all about how you communicate it. Here are a few tips for getting others to love your vision as much (well, almost as much) as you

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A lot has changed in the world of marketing since the advent of the Internet. Our communication with clients increasingly takes place online, and we promote our brands through blogs, online videos, and social media marketing. Even in this digital age, however, there’s still value in the classic strategy of giving away promotional gifts.

Whether you have a booth at a trade show or want to give loyal clients a small token for the holidays, promotional gifts are a great way to build good will towards your business and get your brand name on an item that people will potentially see on a daily basis. But what items will actually be used and appreciated in 2014? Let’s look at a handful of marketing items that are still incredibly relevant in our modern

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