Month: July 2014

Between watching TV, checking email, browsing the Internet, listening to the radio or a music streaming service, and passing stores or billboards, we encounter a staggering number of advertisements on a daily basis. By some estimates, the average person is exposed to between 2,000 and 3,000 advertisements every day. With so much advertising clutter, brands need to be incredibly memorable in order to stick with their audience.

So what’s a business to do, especially if they don’t have the marketing budget of an omnipresent company like Apple or McDonald’s? Fortunately, there are steps you can take to make your brand stick no matter what kind of budget you have. Here are 5 powerful brand-building tips you should keep in mind.make-brand-stick

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Instagram is still a relatively young social media platform, and there are only a few brands that have really risen to the top as successful Instagram marketers. This shouldn’t deter you from using Instagram for marketing, though—it should encourage you because it means the platform has a lot of untapped potential. One thing that a lot of small businesses on Instagram haven’t recognized yet is that there’s a plethora of easy-to-use apps that can dramatically enhance their presence on the site. Try out these 9 Instagram apps for your business if you want to get more followers and increase engagement.instagram-apps

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You’ve got a great product or service to offer, and you’ve heard that content marketing is the way to attract people to your business, so you dust off your keyboard and write a blog post related to that great product. A couple days later, you check back and discover that your post has generated…not nearly as many views as you were hoping for. What gives? Why haven’t readers flocked to your content?

Unfortunately, crafting content that will connect with your target audience isn’t as easy as just singing the praises of your business. The idea behind content marketing is that you’re providing information that readers, viewers, or listeners will find interesting, in exchange for those people taking the time to engage with your brand. The goal of your content, then, should be to address the topics and questions that most interest the people who you want to engage with your business. Here’s a quick look about what you should and shouldn’t do to generate interesting and meaningful content.generating-interest

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There’s no one “right” colour for promotional items and advertising—otherwise we’d be seeing a sea of monochromatic products (and that would be pretty boring). Rather, brands choose the colours they use in their marketing based on cultural associations, their target market, and sometimes even competitors’ colour schemes. If you’ve been tasked with coming up with colours to represent your company, here are a few things you should be keeping in mind.color-promotional

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When Instagram burst onto the scene in 2010, few people could have predicted what a social force it would turn into. Now, in 2014, the site has over 200 million active monthly users, with an average of 60 million photos shared per day and 20 billion photos shared since its inception. It’s increasingly becoming a force that marketers can’t afford to ignore, and it’s dramatically changing the way businesses think about online marketing. Here are four of the main ways Instagram is altering the landscape of marketing.instagram-marketing

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