Month: May 2014

In December 2013, Facebook changed their news feed algorithm, and many businesses have seen their Fan Page take a hit as a result. The social media marketing company Ignite analyzed the change and found that on average, brand pages suffered a 44% decline in news feed views as a result.

While this certainly isn’t good news for businesses, the news feed change may not be the social media apocalypse that it’s been made out as. Internet marketing is constantly evolving, and businesses need to learn how to make new changes work in their favor. Here are just a few things you should keep in mind if you want as many qualified leads as possible to see your brand page on Facebook.facebook-news-feed

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Baby Boomers are delaying retirement, and younger employees are rising through the ranks, especially in the tech sector. As a result, it’s not unusual to see workplaces where younger bosses manage older employees. If you’re one of these younger bosses, you’ve probably already discovered some of the challenges of this position. It can be hard for older employees to accept that their supervisor is younger than them, or that the workplace traditions they’re used to are changing. Older employees may believe that their seniority means their word carries more weight than yours, and their egos may be bruised if you pull rank.

As a younger boss, it’s part of your job to facilitate good working relationships and a positive company culture for everyone, regardless of their age or seniority with the company. Here are a few things you can do to create a great work environment for older employees.younger-bosses-lead-older-employees

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the-watoto-missionWe are a group of young adults from the North East who want to offer our skills and experience to the Watoto Children’s Village organisation in Uganda. We were first inspired by the work of Watoto when we attended a concert by their travelling children’s choir in 2012.

We heard stories from the children about how Watoto has supported them to rebuild their lives. After shedding some tears listening to the heart-warming stories, the initial idea of visiting Watoto in Uganda came about and subsequently The Watoto Mission was formed.

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1.4 billion. With a “B.” That’s the number of smartphones in use around the world as of 2013. With smartphones and data plans becoming more readily available and affordable, mobile devices are poised to overtake desktop platforms as the most popular way to access the Internet. This has a lot of implications for business owners, but one of the biggest is that those companies that haven’t optimized their marketing for mobile are taking a huge

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When you create a Business page on Facebook, you’re able to create both a profile picture and a cover photo. A lot of businesses get hung up on the cover photo, since this is the larger image that will appear on the company’s timeline. While it’s definitely worth putting in the time to choose a good cover photo, the profile picture is arguably more important—it’s a smaller image, but it will appear on your timeline, in the newsfeeds of your followers, and in the comments and posts you leave on other pages.

Think of your Facebook profile picture as a visual brand ambassador. When your current followers see the image in their news feed, they should be able to easily recognize your brand, and when people who are not yet following you see it, they should want to click through to your timeline to learn more. Interested in what you can do to make that happen? Read on.facebook-profile-picture

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