Month: March 2014

You’ve probably already heard things like “half of all new startups fail within the first two years” or “new business ideas are a dime a dozen.” That’s just the glass half empty perspective, though. If you can come up with a brilliant idea to meet consumer or business needs in a way that hasn’t been done before, you may just have a million (or billion) dollar business concept. But how do you know whether your idea has what it takes to translate into success or is doomed to fail?

While there’s no 100 percent accurate way to really know, it’s important to objectively evaluate your great business concept before you gamble everything on it, so take the time to ask yourself these 5 questions.

Top Business Ideas

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engage-sciencesAt Promo Gifts, we’re constantly thinking about the future of marketing and the best ways to integrate technology with live events, so we were thrilled when EngageSciences came to us in preparation for the annual Social Media Week in London.

Founded in 2010, EngageSciences focuses on using social media to gather quantifiable information for marketing departments. Their platform has already helped many major brands (including Nokia and A&N Media) to create outstanding social marketing programs. Needless to say, EngageSciences is pretty interested in the latest ways to harness the power of social media. That’s why they decided to attend Social Media Week, a popular conference that offered 250 events, a diverse line-up of speakers, close to 20,000 audience members, and plenty of promotional giveaways.

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Whether you’re a CEO or a summer intern, your attitude can have a huge impact on your co-workers’ moods, the way that you’re perceived, and even the office’s productivity. In fact, studies have shown that people tend to mimic nonverbal behaviour, so if you come into the office frowning, you’re cuing the people around you to frown as well. Even if you don’t think you’re being outwardly negative, you may still be exhibiting nonverbal behaviors that others will pick up on and adopt, which will put everyone in a worse mood.

Luckily, there is some good news (this is a post on positivity, after all!). Bad moods may be contagious, but good ones can be too. If you’re able to be more outwardly positive at work, you’ll create a better environment for everyone around you. Wondering how you can “train” yourself to be more visibly positive? Try these 5 things.

Keeping Positive at work Pink

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So you’ve handed out in-store comment cards, sent out an online survey to your customers, and analysed the results. If you’re using some kind of scale on your survey, you may have gotten some quantitative information about how you’re doing. But what does it really mean if your average customer service rating is 3.84 out of 5?



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Perhaps the best way to describe StumbleUpon is as the Internet’s equivalent of channel surfing. StumbleUpon is a content aggregator that directs users to web pages based on personal interests that they’ve specified, and it can be a great tool to help businesses drive more traffic to their sites. However, if you want to use StumbleUpon as an effective marketing tool, you need to make sure that your site is giving web users a reason to stick around. If someone randomly stumbles to your site but doesn’t see anything that catches their interest, they’ll quickly move ahead to whatever site StumbleUpon leads them to next.


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You’ve put together an eye-catching booth, recruited your business’s best salespeople to attend a live event, and are starting to attract leads. Great! But how do you make sure these potential customers and clients remember you once the event is over? As you probably already know, promotional gifts are one common marketing tactic, and while some businesses will shell out big bucks to create high-quality executive gifts like briefcases or bespoke paperweights, you don’t need to break the bank to give gifts that event attendees will hold on to.

Good promotional gifts are the items that people can use in their everyday lives. Small office supplies like pencils and notepads are always a popular choice, but there are also plenty of inexpensive, practical gifts that can help you stand out from your competitors. Here are just a few ideas.


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The horse-drawn carriage, the typewriter, Friendster, business cards—one of these things is not like the other. While the first three are examples of technology that has essentially been buried by newer inventions, the business card is still going strong in 2014. Even though there are phone apps like Cloudcard that allow users to share digital business cards, the old-fashioned, physical business card is still a visible presence at trade shows, conferences, and other networking events.

So why is it still a good idea to keep business cards on hand?

Are busienss cards still important?



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At some point in your education or your career, you’ve probably seen a bad presentation. You may not remember what that presentation was supposed to be about, but you probably remember your feeling of dread as a PowerPoint slide crammed with text appeared on the projector or the overwhelming boredom as the speaker droned on with a story that didn’t seem to go anywhere.

You’ve probably learned a bit about what not to do based on the bad presentations you’ve seen, but don’t make the mistake of thinking that you’ll be able to get up and wing a Don Draper-level pitch just because you know what pitfalls to avoid. Awesome presentations require careful thought, creativity, and lots of practice. Whether you’re preparing for your first college presentation or have given hundreds of talks at conferences around the country, you can always work to make your next one better. Here are 5 things to keep in mind if you want to engage your audience and ensure that your presentation is remembered long after you stop talking.




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