Recession, recession, recession, that’s all we’ve been hearing about for what seems like ages!
Redundancies, restructures, cost cutting and lean working are just some of the ways businesses are reducing costs to get through this hard times.
But at the same time you can’t scrimp too much on those all important marketing tools or you will fade into the background.
I’ve said it before and I will say it again, now’s the time to think differently.
This doesn’t mean investing more money in your marketing but instead approach it differently.
If your budget for promotional products is reduced, use it more wisely.