Month: September 2012

Recession, recession, recession, that’s all we’ve been hearing about for what seems like ages!

Redundancies, restructures, cost cutting and lean working are just some of the ways businesses are reducing costs to get through this hard times.

But at the same time you can’t scrimp too much on those all important marketing tools or you will fade into the background.

I’ve said it before and I will say it again, now’s the time to think differently.

This doesn’t mean investing more money in your marketing but instead approach it differently.

If your budget for promotional products is reduced, use it more wisely.

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lynx apologising to harryWhenever something ‘big’ happens in the world that could be used as part of a marketing campaign, its a race between the big players to become a part of it.

The Olympics was one of the recent events which saw many businesses use to their advantage despite the tight advertising control Locog insisted on.

The latest so called scandal to be used is the current sensation around naked Prince Harry pictures. 

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