Month: August 2012

For many businesses, trade shows are an important way to showcase who you are and what you do so your space at the show needs to clearly reflect this.

I’ve been to many trade shows over the years, from commercial to personal and have gone as both a seller and a buyer so I’ve gained a good understanding of the ‘do’s’ and ‘don’ts’ for trade shows.

So here’s my quick guide to what to do and what not to do.

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marketing strategy signIf you business plans to undertake any kind of marketing you should have a marketing plan in some form.

This doesn’t have to be the most detailed of documents but there needs to be something written down that defines your key marketing objectives and how you plan to reach these.

Often businesses will launch into marketing campaigns without much thought as to how these will work, so they end up with a campaign that is unfocused, not targeted at any particular customers and brings in very little revenue as a result.

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I recently had a bit of a rant on linkedin that I though would make an interesting blog post.  Some names have been removed to protect peoples identity. And some extra bits added for theatrical effect.  My intention is not to degrade what was an amazing olympic games.

I loved the Games.

What a fantastic display of British Hospitality. What an amazing buzz around London. I thoroughly enjoyed the whole thing from start to finish. I was glued to the TV for most of the events we were competing in and my fingers were regularly hopping to that red button.

But seriously… good for our industry?

Why are Locog so intent on stopping anyone from printing or displaying the olympic rings? It’s ridiculous. How do they even own the rights to this? It was originally designed in 1912 by Baron Pierre de Coubertin, the founder of the modern Olympic Games. I’m sure he would have not been happy with the way the logo is guarded. Particularly as he designed it as the coming together of continents.  Hardly sounds like the “olympic spirit” we hear so much about.

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Whilst on holiday in Great Yarmouth, Norfolk we decided to visit Bewilderwoodthe attraction with “wild and imaginative adventure park with magical treehouses and a hint of intriguing characters”. I didn’t know what to expect, we had our daughter, Bella with us, who is 1 with us so she’s isnt quite old enough for many things yet but she likes to be involved and take part none the less.

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A lot of businesses have been trying to cash in on the Olympics but with very strict advertising rules this has been hard to do. 

Without having millions of pounds to secure being an official Olympic sponsor you will not be able to the mulit-national brand partners that are cashing in on being able to boost their advertising through the games. 

So Odd-bins took a slightly different approach and decided to launch an attack on the Locog advertising rules. 

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special offer tagSpecial offers are everywhere now.

From discount prices to BOGOF’s, consumers are looking for that little bit extra for their money.

Customers are enticed by special offers which will give them something extra – who wouldn’t want 50% extra free when buying an item and this has led to a decrease in customer loyalty over the years.

Businesses need to be able to offer these discounted prices, special purchase deals or extra thrown in freebies in order to be able to convince people to buy a products.

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As a thank you for our fast turnaround on some branded umbrellas, Mel managed to secure us some tickets to see Sir Spamalot on Tuesday.  I must say I was pleasantly surprised at how good it was.  I’m not a huge fan of musicals, I generally get dragged along by my wife.

For those that don’t know Sir Spamalot is a musical rendition of the 1975 film Monty Python and the Holy Grail. Spamalot tells the story of King Arthur and the Knights of the Round Table in their quest to find the holy grail.

On the night we went Marcus Bridgstoke played King Arthur, a role that is shared with impressionist Jon Culshaw from August the 8th to the 2nd of September.

Roman said that Patsy was played by Todd Carty (Mark from Eastenders) but until I saw the posters outside I refused to believe him. Maybe I always imagined him to be taller?

Maybe it’s because he was always bent over with a large pack on his back?

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Traditionally promotional products are used as ‘freebies’, given away to potential or repeat customers in some form.  But promotional products don’t have to just be given out in this way to be used effectively.

Any time you get your brand out there you are raising awareness.  For every 10 people that see your company logo, 2 of them will be able to recall what you do after.

This may not seem a lot but if you can get your logo out there and raise your brand image you will soon start building the way to a strong customer base with high visibility amongst potential customers. 

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