Month: February 2012

What is Debossing and How does it Work?

How Does Debossing Work?

Promotional products are used to catch the eye of the consumer and make the consumer remember that product or company name! With today’s high definition TV’s and IMAX Movies, it is important to stay afloat with trends and stand out among the millions. Debossing can be that effect you are looking for.

Debossing is a letterpress term which describes the imprinting of an image that sits below the original surface. A tool called a die is used to cut the shape out of the material being used. Common materials include leather, paper, vinyl, suede, or even denim.

Once the die is created heat is pressed into the material to make the indentation. This provides a very clear image that pops out to the reader providing an extra professionalism and flare that will set your product apart from the competition.

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In the promotional products industry sand blasting is mainly used on items such as promotional crystal awards the clients logos are blasted through a stencil onto the surface of the glass.

This process is best used for large surfaces of glass or crystal as the time it takes to engrave these items is too high especially for bulk production.

Sand blasters are also used to remove rust, grime, paint, or anything else that is needed to prepare a surface for some type of coating or cleaning. Some people use either a siphon blast system or a pressure blast system.

Pressure blast systems are more expensive, but they are much faster and more effective.

Although, a siphon sand blaster is used most often by people who do their own work at home because it is more affordable.

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Your promotional items supplier tells you that the only way to achieve your logo onto a particular product is by digitally printing it.

There are a few reasons that this might be the case.

  1. Your Artwork is Photographic in nature
  2. Your artwork has colours blending into each other
  3. Your artwork is very detailed and needs to be produced in a very small print area.

In some cases a gradient can be produced using screen printing or pad printing but usually the gradient is quite corse and does not come out all that well…

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What is Branding and How does it Work?

Branding is a process that can be used on many apparatuses such as wood, leather, rubber, plastic, cork, soap, wax, and even some types of livestock for several distinct purposes.

It is considered the most economical way to permanently mark anything that is capable of burning.

It can be done either by an electrically heated tool or a fire heated tool, usually an iron or metal conductor of heat. Branded promotional products have been around for years.

The word Branding has also become a generic term that refers to putting a logo on a product.

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