Today small businesses often face challenges obtaining name recognition in competitive local marketplaces. These enterprises frequently lack large advertising budgets. They must obtain the best possible return on investment for every ad buy. Carefully selected promotional gifts offer these companies an opportunity to accomplish two important goals. On the one hand, supervisors can let employees know the firm genuinely values their dedicated service. At the same time, by selecting tokens of appreciation wisely, the company also indirectly obtains long-lasting advertising benefits.