Tag: Promotional Merchandise

If you are a brand new business owner, you will want to create the maximum positive first impression for your brand. You will need to show your potential customers that your business is here for the long haul. You certainly want to create an impression of deep trustworthiness so that customers will be glad to do business with you.

In order to help maximise this initial impression, it’s an excellent idea to begin by offering a free gift to your public as an icebreaker. This is a great way to create an atmosphere of generosity and mutual trust. 

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If you have recently established a new business, you’re naturally eager to promote it. After all, it’s hardly worth owning a business in the first place if no one ever hears about it. It’s up to you to make sure that as many people as possible visit your official company website as soon as it opens.

To ensure this, you’ll need to mount a promotional campaign that makes people aware of your new business and what it can do for them. One of the best ways to do this is to accompany it with a series of free branded promotional items. Doing so is a great way to spread your message.

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When it comes to creating promotional items for your business, it definitely helps to make sure that you’re giving out the correct ones. This means that if you are a dentist, it’s probably not a great idea to hand out a huge bag full of sweets.

You should always strive to hand out promo giveaway items that match your line of business and will give the recipients of these items a reason to refer back to you. In this way, you are not only handing your customers a free gift but also a constant reminder of your business.

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You may be experiencing a serious downturn in the fortunes of your business. Perhaps you aren’t getting the hits to your website that you need to sustain interest. Maybe your social media promo campaigns aren’t creating much of a buzz.

There may be any number of reasons why business is down, but one thing is clear: You need to adopt every means in your power to get it back up to acceptable levels. There are plenty of solutions that are free to adopt. Perhaps you might start with one of the best and most reliable methods of building a buzz for your business.

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If you are a brand new business owner, you will want to create the maximum positive first impression for your brand. You will need to show your potential customers that your business is here for the long haul.

You certainly want to create an impression of deep trustworthiness so that customers will be glad to do business with you. In order to help maximise this initial impression, it’s an excellent idea to begin by offering a free gift to your public as an icebreaker. This is a great way to create an atmosphere of generosity and mutual trust.

Continue reading

In business, there seems to be no end to the number of plans you have to write. From the big picture business plan that you draft before even starting up your dream company to the small, day-to-day marketing meeting plans you write to ensure you’re making the most of your team’s time, it can start to seem overwhelming.

Even though it can get to be a lot of work, one plan you don’t want to miss out on making is your marketing plan. After all, even the best business will fail in a short time if no one knows about it. Here a few of the things you’ll want your marketing plan to address:

Thoughtful marketing to increase impact

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Every business relies on advertisement to capture the attention of its customers. The business industry is changing, and so is the advertisement options used in ads. Traditionally, most companies used magazines to advertise their products. Currently, most companies have turned to more sophisticated ways like social media and other online platforms that are more efficient in capturing prospective customers.

Branded merchandise is one of the advertisement options that can be used to increase sales while attracting more customers. In branded promotional marketing, a company has to approach advertisement using both branding and promotion strategies.

branded-promotional-merchandise

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At Merchandise Ltd, we are always talking about how your business can use social media to increase it’s brand presence along with how essential it can be towards creating success. It’s an often overlooked medium of promotion and marketing for your company that if you choose to forego, you could be looking at thousands of missed opportunities.

This involves not only effectively communicating with your audience to give a better brand image but also to help market your products, services or ideas that will be seen far more than you could imagine. But amongst all of that, one thing that has been trying to happen with social media is the incorporation of commerce, and this infographic will help take you through its history, current state and its future, helping you realise how valuable of a tool it can be for you.

social-commerce-1

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Now it’s not often we get the luxury of seeing such a great infographic made for the purposes of promotional merchandise… So it was a great find to stumble across this fantastic infographic which goes to explain just how indispensable promotional products can be when utilised in your marketing campaigns or general promotions. In this infographic you will find out plenty of well sourced and good information on how prevalent these branded gifts are, how much is spent and how often these promotional products are used!

Although the infographic does come from American sources, it still translates very well to the UK and can work as a brilliant guideline tool for your next promotion. Check it out, click the image below to see it!

print-is-everywhere-1

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We have made our first infographic, Hope you like it!

The BPMA has for the past few years, ran independent surveys across a large range of individuals in various industries and business sectors in the UK.

The surveys consist of various questions which have multiple choice answers. Using the data provided by the BPMA (British Promotional Merchandise Association) we have constructed the infographic below.

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