Tag: promotional giveaways

If you are a brand new business owner, you will want to create the maximum positive first impression for your brand. You will need to show your potential customers that your business is here for the long haul.

You certainly want to create an impression of deep trustworthiness so that customers will be glad to do business with you. In order to help maximise this initial impression, it’s an excellent idea to begin by offering a free gift to your public as an icebreaker. This is a great way to create an atmosphere of generosity and mutual trust.

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A lot has changed in the world of marketing since the advent of the Internet. Our communication with clients increasingly takes place online, and we promote our brands through blogs, online videos, and social media marketing. Even in this digital age, however, there’s still value in the classic strategy of giving away promotional gifts.

Whether you have a booth at a trade show or want to give loyal clients a small token for the holidays, promotional gifts are a great way to build good will towards your business and get your brand name on an item that people will potentially see on a daily basis. But what items will actually be used and appreciated in 2014? Let’s look at a handful of marketing items that are still incredibly relevant in our modern world.marketing-item

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There’s no one “right” colour for promotional items and advertising—otherwise we’d be seeing a sea of monochromatic products (and that would be pretty boring). Rather, brands choose the colours they use in their marketing based on cultural associations, their target market, and sometimes even competitors’ colour schemes. If you’ve been tasked with coming up with colours to represent your company, here are a few things you should be keeping in mind.color-promotional

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Whether you’re a veteran at live events or are working with a new startup and attending a trade show for the first time, finding the right giveaway items can be one of the biggest challenges you face. That may sound like an exaggeration considering all the other logistics you have to work out, but it really is tough finding affordable swag that event attendees won’t just toss on the way out the door or bury at the bottom of a desk drawer.

You don’t want to waste your freebie budget on items that attendees will soon forget—the goal is to stand out from the crowd and be remembered well after the event is over. If you want your swag to be a hit, keep the following freebie types in mind the next time you’re purchasing promotional items.

Best Products for Marketing

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