Tag: long term

You may have thought about handing out a series of free promotional items to your public. The idea may have popped into your head because you read about this tactic working wonders for one of your rivals. However, you may be wondering just how much it cost them to print up these free giveaway items. And you may also be sceptical as to the long-term benefits that really come from mounting such a campaign. 

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Are you worried about losing ground to your competitors? Do you find that your rivals in the industry seem to be sailing smoothly along at a time when your own sales are struggling? There may be any number of reasons why this should be so. But there is no need whatsoever to draw the darkest conclusions. As a matter of fact, it may be that all you really need is an ice-breaking move that gives your customers something new and unexpected to focus on. But what kind of move can you make that will be guaranteed to achieve this highly desirable effect?

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