Tag: business ideas

The concept of using promotional products as a marketing strategy can be challenging to understand and implement. When applied in the right manner, promotional items can significantly enhance marketing strategies. There are various ways in which you can use these items to make an impression on the customers. For instance, you can use personalized items such as t-shirts or keyrings with your brand name or logo. Below are ways in which promotional items can be used to enhance marketing strategies. 

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If you have been searching for ways to improve your sales, why not try a promo item giveaway? This is an excellent way to build your brand and consolidate your position in the industry. Anyone can advertise a sale on their website, but why not give your customers something extra for their money that they can hold in their hands?

A solid promo item is a bit of advertising gold that they will carry with them everywhere they go. They can even give away these items to their friends, thus spreading your message even further. Before you know it, your sales will increase beyond your wildest dreams.

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When it comes to working from home, it may seem like its a fantastic idea but in reality it’s not as easy as it sounds. Sure you’re able to get away from the daily commute and from any office politics so it sounds like nothing could be wrong with it but one of the important issues that most people working from home suffer with is a lack of connectivity.

Keeping connected is probably one of the most challenging, yet vital necessities for home-workers… You no longer have a physical presence within the office so it’s not like someone can come to your desk and pose a question, or ask for assistance so sometimes it can end up posing a problem.


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So you’re getting your small business on it’s way and putting your foot in the door of marketing. You want to expand your services out a bit further but don’t know where to go?

Below the Line advertising (BTL) is a method of sales promotion that is a small duration campaign which focuses on an immediate or delayed incentive to purchase products/services. Differing from Above the Line marketing (ATL), which uses mass media advertising on conventional mediums, BTL is more focused on directly communicating your promotion to a more targeted audience to maximise response.

Typically, BTL is an inexpensive form of advertising and can really set you aside from competitors. Bringing a more personal and targeted form of advertising will be sure to see you succeed. So with that, lets take a look at some examples on where you can start using BTL advertising to work for you!


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So, lets talk about niche markets. If you’re wondering what a niche market is, then feel free to read this comprehensive blog on niche marketing here. For the abridged version, a niche market is basically just a market where you target a specific audience with certain products/services. Although it sounds counter intuitive to appeal to less, the benefits lie in being able to charge more for a quality product/service and appealing to an audience where no one else can.

Small business fit in this little slot perfectly, because large companies have their broad range of customers, but they just can’t appeal to everyone by specialising in everything they do, you wouldn’t shop at ASDA’s for Gucci now would you? Of course thats a bit of an extreme point but you can understand the point being made!


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Engagement marketing is an incredibly effective marketing strategy that small businesses have been able to employ to help keep them in competition with larger businesses and there is no reason why you shouldn’t be doing this for your small business too. So what is engagement marketing?

Engagement marketing is a strategy that will give your audience and customers the ability to interact with you (and vice versa) giving your brand positive reinforcement. Through this, you will create an image where people are interested in listening to you.


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Online presence in today’s world is everything, and without it you will have a lot of difficulty with having any brand awareness at all. In the current day and age having an online presence is a vital tool to your success.

Most people find out about companies through searching them online so ensuring you have a good presence will go a long way for your company’s credibility against your competitors. Not only will it help new customers find you, but it will retain your current ones, and by engaging them enough in the online market, means they are far more likely to recommend your services to others.


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In the recent years, blogs have increased dramatically in both quality and quantity and you may be asking yourself “what are the benefits of having a blog for my business?“. There is no better time to blog than there is now, as the saying goes “The best time to plant a tree is twenty years ago. The second best time is now.” So if you haven’t got one already then you need only read ahead to find out what a simple blog can do for you.blog-picture

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