You may be nervous about going into business for yourself. If you’ve never made such a venture before, it can be nerve-wracking. But there are methods that you can adopt in order to give yourself the best possible shot at long-term survival. One of the best things that you can do in order to guarantee yourself a great start is to pave the way ahead of you with good publicity. You can achieve this by making sure that you get the public on your side as soon as possible.