Tag: brand promotion

Today small businesses often face challenges obtaining name recognition in competitive local marketplaces. These enterprises frequently lack large advertising budgets. They must obtain the best possible return on investment for every ad buy. Carefully selected promotional gifts offer these companies an opportunity to accomplish two important goals. On the one hand, supervisors can let employees know the firm genuinely values their dedicated service. At the same time, by selecting tokens of appreciation wisely, the company also indirectly obtains long-lasting advertising benefits.

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Over time, promotional products have stood the test of time in the world of marketing. In fact, they are one of the oldest marketing and branding techniques. Branded gifts usually have your company’s logo on them. Recent studies found that branded gifts are still effective even in the digital era.

While you may think promotional merchandise as a technique only used at trade shows, it can be an effective tool for branding and advertising anywhere.

 

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In the recent years, blogs have increased dramatically in both quality and quantity and you may be asking yourself “what are the benefits of having a blog for my business?“. There is no better time to blog than there is now, as the saying goes “The best time to plant a tree is twenty years ago. The second best time is now.” So if you haven’t got one already then you need only read ahead to find out what a simple blog can do for you.blog-picture

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People are more likely to trust their friends than strangers, and this principal holds true when it comes to familiar brands versus brands that people have never heard of. It’s in every business’s best interest to develop a recognizable brand because this will help them attract loyal customers and develop a reputation as a trusted company.

The good news is that even small businesses on a shoestring budget can develop and promote a recognizable and reputable brand. Good branding doesn’t require elaborate marketing ploys, like spelling out the company’s name in skywriting or employing a flash mob (although creativity never hurts). Oftentimes, the simplest strategies are the most successful. Here are a few basic ideas to help you get started.brand-promotion

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