Promotional products can be a valuable tool you can use for enhancing your marketing strategy. They can have a positive and lasting impression on consumers. By simply distributing items personalised with the name or logo of your brand, you can attract new customers, trigger an increase in sales and improve brand recognition. One of the benefits of using promotional products as part of your marketing strategy is they can be very cost-effective. The price of making them is often just a few pennies each. This can help you to get much more of an effective impact on your marketing budget.