The world of business is a dog eat dog environment. Yes, there are ethics and guidelines and all sorts of preventative laws. But, at its core, being successful in business still involves quite a bit of plotting and counter-plotting. Sometimes you have to think on the exact level of your competitor. Other times you have to think completely outside the box. Above all, you always need to be thinking about your next move.

Continue reading

Forbes magazine published an article discussing how 80 to 90% of consumers will research their purchases online before buying. As a small business, it’s becoming increasingly important for your brand to have an online presence. In 2018, it’s marketing suicide to leave digital marketing absent in your advertising and outreach campaigns. By optimizing your assets online, you can create a stronger overall presence and use your website as an avenue for driving leads and customers.

Continue reading

It’s one thing to fool some of the people some of the time. Obviously, as the clich√© holds, you can’t do it all of the time. But how often can you still pull a surprise out of the hat just to keep things interesting? This kind of periodic unpredictability plays a large part in keeping your customers engaged. You don’t have to drastically reinvent your business model every few months. But it’s nice to be able to throw a curveball that gives your audience a real thrill. One of the best ways to achieve this goal is to offer your public a little something extra with their order that they were not expecting.

Continue reading

There are many sources of stress for a business owner. One of them is making sure that you get the correct number of likes and clicks on every post. By correct is usually meant “maximum,” as in, “more than last time.” The more exposure you get for each of your posts on the web, the more potential sales you can be assured of.

Continue reading

You’ve been in business for a few years now. In that time, you have managed to build up a pretty solid relationship with your customers. Part of your success in this area has come from being able to charm your public with a series of free promo giveaways. These giveaways have helped you establish a first class reputation for customer service. As a result, you are naturally willing to continue this tradition.

Continue reading

As a business owner, it is your responsibility to make sure that you do everything to build your brand and grow your business. There are plenty of ways that you can do that, but promotional products are definitely a great way to go. Ultimately, people love free things. If you have something useful, you will likely get an even better response. Before you solidify your marketing campaigns, make sure you add promotional products to your arsenal.

Continue reading

Have you ever wondered why some promo campaigns earn millions while others fail? There may be many reasons why such a campaign works for certain companies at certain times while others just can’t get it right. A half-baked promo campaign may be a life-saving move for a company that is deep in debt, while a logistically perfect campaign from a company deep in the throes of reputation decline may be a total failure.

Continue reading

Has your business recently been involved in a scandal of some kind? By “scandal”, we don’t necessarily mean the kind of revelation that could send your business down in flames in an instant. There are many ways to have an unfortunate interaction with the public. A tweet that may have been innocently meant can be taken to mean a whole other kind of thing.

Continue reading

Unless you market your business efficiently, it cannot survive in a competitive environment. Even well-established companies need to promote their brand to stand out from the competition. Unless you raise your product awareness, you cannot hope to gain market dominance. Your marketing strategy plays a vital role in determining the success of your business. Unless you translate your marketing strategy into sales, all your efforts might end up being a waste of resources. One of the most effective strategies to increase sales and raise brand awareness is to use promotional products. It enables brands to build strong customer relationships and expand their addressable market.

Continue reading

         


Merchandise Ltd + 44 (0)1895 438459 - 63 Fairfield Road - Yiewsley - West Drayton - Middlesex - UB7 8EZ
GB Reg No. 6270341 - VAT No. GB919738969

SSL Secured | © Copyright 2017 Merchandise Ltd | All Rights Reserved | Powered By ProMart 3.0
Our Accreditations