Promotional products are a helpful tool to use when trying to increase your brand awareness. Anyone in the business of promotional products knows the impact that these giveaways can have on their ventures. In fact, even the smallest giveaway such as a branded coffee mug and pen can be valuable to both your current and new customers. An enterprise can use these gifts to generate customer loyalty since their power is second to none, and leaving them out of your marketing strategy can be detrimental. Below are the ways businesses gain from giving out promotional products.